Couple years back, I had enrolled in a product management course at Product School and my final project made me dive deep into the world of OTT. I’m a huge fan of Netflix – the company, the product, the story, the vision.. pretty much everything and my overambitious project idea revolved around making an already…
Read more
I used to envy the people who could effortlessly glide from one task to another, while seemingly being able to give their 100% to each of these multiple things they were juggling. That looked like a superpower, one that I did not posses. I have always been someone who likes to finish a task before…
Read more
Customer journeys today are not straightforward. For your digital marketing efforts to be truly successful, you need to nurture every single stage in the user’s path – from making them aware of your brand to finally getting them to convert. While the overarching objective of marketing is to get the user to perform that final…
Read more