Instacart went public three weeks back and it felt like a personal victory of sorts. As if I played a role in making that happen (my back-of-napkin math suggests that with 36 orders and $2k spent along the way, I can take credit for 0.0001% of their revenue at the time). There have been only…
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I recently came across a quote that stuck with me.. I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel Maya Angelou Pick any industry and you’ll find that people have a plethora of options to choose from. While having…
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Couple years back, I had enrolled in a product management course at Product School and my final project made me dive deep into the world of OTT. I’m a huge fan of Netflix – the company, the product, the story, the vision.. pretty much everything and my overambitious project idea revolved around making an already…
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I used to envy the people who could effortlessly glide from one task to another, while seemingly being able to give their 100% to each of these multiple things they were juggling. That looked like a superpower, one that I did not posses. I have always been someone who likes to finish a task before…
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Customer journeys today are not straightforward. For your digital marketing efforts to be truly successful, you need to nurture every single stage in the user’s path – from making them aware of your brand to finally getting them to convert. While the overarching objective of marketing is to get the user to perform that final…
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What I learnt from watching 30+ user sessions on my site. I have always had Google Analytics on my site. While it has been super helpful in understanding the “what” in my data, the “why” was always missing. I first came across Hotjar probably back in 2017, and I remember the exact reason why I didn’t go any further…
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Psychology has always intrigued me. Our brain is this complex mechanism making decisions for us 24×7. Now the thing I like the most is how this super amazing brain of ours can be influenced. You marketing folks out there know what I’m talking about. The best companies out there are the very best because they…
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There are bunch of websites that serve as a great resource to learn product management, but Product School has been my favorite by far. In addition to the blogs and webinars on their site, I have found the free eBooks they provide to be pretty useful. “Ship It” is one such book I read this…
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Today, I want to talk about something I work on every single day – Digital Customer Journey! I’m a digital analyst by day (and currently a blogger by night). What is a digital analyst you ask? In simple terms, I use digital data – both qualitative and quantitative, to better understand the customer behavior on…
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So let’s first talk about what this article is NOT about. There will be no mention of R or Python or analytics softwares or machine learning algorithms. Nothing about data quality or data visualization or data modelling . Nope, not even data techniques or rules or best practices. As an aspiring data analyst, I wanted…
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