What I Do
I work at the intersection of technology, business and psychology to help build best in class products and experiences.
I have worked at the nimblest of B2B startups to Fortune 500 B2C behemoths and have had the good fortune of being part of, as well as leading high performing teams.
My areas of expertise include product management, product-led growth, digital analytics, customer experience and strategy consulting.
What I Focus On
Product
Crafting products people love to use. I find great joy and fulfillment in creating something meaningful and significant.
Analytics
Finding patterns and trends in seemingly innocuous data. There is always some story in there, you just need to connect the dots.
Growth
Driving growth strategies that help propel the business forward. There are very few things as exciting as seeing a chart move up and to the right.
Testimonials
From the moment I first interviewed him, Rohan has never ceased to amaze me in his curiosity, attention to details, and passion for Product & Analytics.
I have seen Rohan grow from being a business analyst to driving the growth strategy and search analytics at MGM Resorts International, all the while maintaining a cool and gracious energy that made him great to work with.
His ability to take on a challenge with initiative, a customer experience focus, and clear results, made him a great asset to the team; and ultimately a great friend!
Sylvester Obafunwa
Former Director of Digital Analytics
MGM Resorts International
Digital transformation can be challenging at almost any size of company but working with strong strategists like Rohan makes the process objectively better. In my experiences working with Rohan at MGM Resorts International, I found him to be proactive and trustworthy to provide key insights related to SEO and increasing conversion opportunities.
Rohan analyzed complex data patterns and presented them in clear formats that could be utilized by teams deep in code as well as those driving the strategies. Using data and science (as well as a touch of art) to support his reviews, Rohan empowered our organization to maintain high levels of digital success across numerous channels, including web and social media. Working directly with Rohan, I found his work to be accurate, effective, and he was very personable.
Ben Hubble
Executive Director of Marketing Technology Development
MGM Resorts International
What I Can Help With
I have worked with companies of all sizes and problems of varying scope. These are some of the things I’m good at.
Product Management
Acquisition, Engagement & Retention
Digital Analytics
Program Management
SEO & Search Analytics
A/B & Multivariate Testing
Blog
Add To Cart
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