Instacart went public three weeks back and it felt like a personal victory of sorts. As if I played a role in making that happen (my back-of-napkin math suggests that with 36 orders and $2k spent along the way, I can take credit for 0.0001% of their revenue at the time). There have been only…
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What I learnt from watching 30+ user sessions on my site. I have always had Google Analytics on my site. While it has been super helpful in understanding the “what” in my data, the “why” was always missing. I first came across Hotjar probably back in 2017, and I remember the exact reason why I didn’t go any further…
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Psychology has always intrigued me. Our brain is this complex mechanism making decisions for us 24×7. Now the thing I like the most is how this super amazing brain of ours can be influenced. You marketing folks out there know what I’m talking about. The best companies out there are the very best because they…
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There are bunch of websites that serve as a great resource to learn product management, but Product School has been my favorite by far. In addition to the blogs and webinars on their site, I have found the free eBooks they provide to be pretty useful. “Ship It” is one such book I read this…
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Today, I want to talk about something I work on every single day – Digital Customer Journey! I’m a digital analyst by day (and currently a blogger by night). What is a digital analyst you ask? In simple terms, I use digital data – both qualitative and quantitative, to better understand the customer behavior on…
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